Balmain launches first sneaker collection with personalisation pop-up at Selfridges

Balmain has made its first foray into the world of sneakers. The shoes were first seen on Friday on the runway at the Balmain Men’s SS20 show and will go on sale for the first time today, at a pop-up in London’s Selfridges.

Set within The Corner Shop, just behind the iconic department store’s Oxford Street windows, the Balmain pop-up will have the entire sneaker collection on display, alongside a selection of clothing and other accessories from the spring/summer 2020 men’s collection.

Read the full article on the Evening Standard.