Bansk Group secures majority stake in British brand Byoma

Private investment firm Bansk Group has entered into a definitive agreement to acquire a majority stake in viral skincare brand Byoma.

The majority stake is being acquired from US-based private equity firm Yellow Wood Partners, though the specific terms of the deal were not disclosed.

Following the completion of the transaction, Byoma will continue to be led by its founder and CEO, Marc Elrick, alongside its existing leadership team.

Commenting on the acquisition, Elrick said: "Over the past three years, we have developed strong, sustained momentum and have established Byoma as a key growth driver and top five skincare brand at leading retailers across markets while building trust and credibility with consumers.

"This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we've found a partner that intimately understands today's consumer landscape and shares our values and growth ambitions.

"With Bansk's deep expertise scaling purpose-driven consumer brands, we are excited to continue to challenge and redefine the beauty landscape for consumers globally."

Bansk Group is a New York-based company that invests in and builds distinctive consumer brands, including Amika and Ethique Beauty.

Chris Kelly, Senior Partner at Bansk, said: "Byoma is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community.

"In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point.

"Today's consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education.

"We're excited to partner with Marc and the team to accelerate Byoma mission and bring its barrier-boosting formulas to even more consumers."

Launched in 2022, Byoma aims to simplify skincare by focusing on skin barrier health through science-based formulations.

The brand has gained traction for its accessible pricing, playful packaging, and consistent presence on social media, where many products have achieved viral popularity.

All products are developed in-house and undergo rigorous clinical and efficacy testing, helping consumers build skincare routines aligned with their individual needs and goals.