Bath & Body Works makes Newcastle debut as part of NEXT's new concept store

Bath & Body Works has officially made its Newcastle debut with the opening of a new 1,458 sq ft store inside NEXT’s freshly unveiled concept space at Eldon Square.

The launch marks the first Bath & Body Works presence in the city and forms part of NEXT’s continued expansion of third-party brand partnerships within its latest retail environments. Trading alongside NEXT’s full Womenswear, Menswear, Kidswear and Homeware collections, the Bath & Body Works concession offers an elevated shopping experience for the brand’s growing UK fanbase.

Jo Part-Doig, Brand Manager UK & Ireland at Bath & Body Works, said: "We are thrilled to announce the grand opening of Bath and Body Works at Eldon Square... Our team has been phenomenal, and we can't wait to welcome everyone to our new location. Join us as we embark on this exciting journey together!"

The new 33,694 sq ft Eldon Square store follows NEXT’s updated retail concept design, focused on delivering a more immersive customer experience.

Helen Cowie, Centre Director at Eldon Square, added: "We’re delighted to welcome NEXT’s latest concept store to Eldon Square – a stunning addition that brings more choice, enviable style, and a truly elevated experience for our visitors.

"With a beautifully designed space and exciting features like Newcastle’s first Bath & Body Works store, this opening reinforces Eldon Square’s position as the heart of city centre shopping."

To celebrate the launch, the first 150 customers to visit the store today received a complimentary goodie bag, while in-store scratch cards offering exclusive discounts will be distributed throughout the opening week and weekend.

This comes just days after NEXT unveiled its new flagship at Lakeside Shopping Centre, marking one of the largest and most ambitious stores in its retail portfolio. It includes dedicated spaces for Bath & Body Works and Costa Coffee as well as the first-ever FatFace concession within a NEXT store.