Bath & Body Works to open first Nottingham store
Bath & Body Works, the global bodycare and home fragrance brand, is set to open at Nottingham’s Victoria Centre.
The US-based brand will launch in a 1,700 sq ft unit on the Lower Mall, bringing its fragrance-led body care products, home scents and seasonal collections to Nottingham for the first time.
A representative from Bath & Body Works said: "Victoria Centre is the perfect location for our East Midlands debut, with the destination’s strong reputation and high footfall making it an obvious choice as the next step in our UK expansion.
"We are excited to introduce our iconic fragrances and luxurious products to a new audience, and becoming a key part of Nottingham’s retail landscape."
The news follows the recent launch of Victoria’s Secret at the centre, which occupies a 6,000 sq ft unit and marked the brand’s city debut.
Bath & Body Works will also join an established retail mix that includes brands such as Rituals, Levi’s and Urban Outfitters.
Rebecca Milnes-James, Asset Management at Pradera, said: "Securing Bath & Body Works is a significant milestone for Victoria Centre, and a strong endorsement of the destination’s performance and positioning within Nottingham.
"We remain focused on curating a best-in-class retail mix that drives unrivalled footfall and customer engagement, and Bath & Body Works is a natural fit, bringing a highly experiential offer that will resonate strongly with our visitors."
