Batiste targets festival goers with new pop-up
Dry shampoo brand Batiste is launching a pop-up in London and Leeds, targeting festival goers with its latest sampling campaign.
The pop-up will first arrive at London's Soho Square from 9-10 August, later travelling to Briggate Central Section in Leeds from 16-17 August - both open from 10:00 until 18:00 each day.
As part of the experience, Batiste will offer samples of its bestselling Dry Shampoo alongside a hair station for quick touch-ups.
The pop-up will also feature a flower wall perfect for taking "Instagram-worthy" photos and a DJ to "keep the energy high", as well as a special appearance by the Batiste mascot in London.
Batiste's presence at the two locations will attempt to solidify its association with festivals, empowering consumers to "own the occasion and express themselves confidently", keeping their hair feeling fresh throughout their festival adventures.
Launched in the 1970s, Batiste began as the branded alternative to using talcum powder to cleanse hair and prolong time between washes. A decade later, the brand is sold in over 90 countries.
