Beauty Bay hires advisers to explore sale

Online retailer Beauty Bay is exploring new funding options that could lead to a full sale of the business.

The Manchester-based company has appointed advisers to conduct a strategic review, with a process to seek investment expected to begin this week, according to Sky News.

Founded in 1999 as Fragrance Bay by brothers Arron and David Gabbie, the retailer initially focused on luxury fragrances. It rebranded and relaunched as Beauty Bay in 2007, expanding into a broader range of makeup, skincare, and beauty products.

Today, the company stocks products from both UK and international brands including Laneige, Sacheu Beauty, The Inkey List, Wonderskin, and more.

The strategic review comes amid challenging market conditions, including inflationary pressures and fragile consumer confidence, affecting many retailers.

Sources told Sky News that Beauty Bay is seeking either a buyer or an investment partner to help stabilise the business and support the growth of its By Beauty Bay own-label range.

Advisory firm Interpath is assisting Beauty Bay with the process.

Interpath declined to comment.