Beauty Bay partners with little Mix star Jade Thirlwall on latest makeup collab

Beauty Bay has unveiled its latest high-profile makeup collaboration hot on the heels of its new Disney Colour partnership.

The online beauty retailer is set to launch a new 42-shade palette in collaboration with Little Mix’s Jade Thirlwall.

Available from 11 October for an rrp of £30, the new Jade x Beauty Bay palette will feature Beauty Bay’s blendable, long lasting and intense pigment formula.

Shades and names have been designed in homage to Little Mix, the girl band that propelled Thirlwall to fame, as well as her personal love of astrology, crystals and horoscopes - with shade names including ‘Rose Quartz’, ‘Capricorn’ and ‘Chakra.’

Commenting on the tie-up Thirlwall said: “I’m over the moon to have created this palette with Beauty Bay. I’ve always been a huge fan of its eye-shadow formula from when I’ve worked with make up artists over the years.”