Beauty brands join 'Celebration of London Fashion Week' programme
The British Fashion Council (BFC) has announced a 'Celebration of London Fashion Week' programme, taking place from Thursday 6 to Thursday 13 October 2022.
A curated programme of unique experiences, events and promotions, will celebrate creativity in London following a scaled back London Fashion Week (LFW) subsequent to the death of Her Majesty Queen Elizabeth II.
Spearheaded by inclusivity and consciousness, the programme brings focus to London and moves the fashion conversation forward through industry wide participation and partnerships.
Raf Simons and Roksanda will present their seasonal collections, Prada will celebrate the launch of its new feminine fragrance Paradoxe, Marc Jacobs will open a new store and AnOther Magazine will host a special evening for Björk powered by Gucci.
Richard Quinn will host a celebration of his SS23 collection in partnership with Clearpay, TikTok will host a celebration of BFC NEWGEN following the collections showcased by this years cohort during LFW and TONI&GUY are relaunching their label:m collection with an intimate cocktail party.
The Institute of Positive Fashion will also present an update to its Circular Fashion Ecosystem projects with panel discussions on City Level with Circle Economy, Empowering Citizens for Garment Longevity with Vanish and Solving Returns with DHL.
City Wide Celebration, open to the public, will offer over 450 events throughout the city in renowned shopping destinations including Chelsea (Cadogan Estate), Oxford Street (New West End Company), Covent Garden (CAPCO), and Regent Street (The Crown Estate). Activities include designer Q&A sessions, workshops around Zero-Waste Craftsmanship and upcycling, live music performances and limited edition product drops in partnership with key retailers and designer brands.
Caroline Rush, Chief Executive British Fashion Council, said: “The incredible resilience and solidarity of our creative industries was spotlighted during Fashion Week, and we now look forward to celebrating our city during the exciting month of October. Our aim is to engage communities throughout London to get involved with fashion and to showcase the creativity, diversity and openness London is known for. This season will see a fantastic lineup of city-wide events and experiences on schedule driving footfall back into the capital, which will increase revenue opportunities for designer businesses” .
Sadiq Khan, Mayor of London, commented: “London is an international fashion capital, and the industry is playing a vital role in our economic recovery. The return of city-wide celebrations is a fantastic opportunity for people from all backgrounds to experience this dynamic industry that contributes so much to London’s economy. I encourage Londoners and visitors to take advantage of the unique activities and experiences on offer and celebrate our capital’s trail-blazing creativity.”