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Beauty brands say "Hi Barbie" with new collaborative collections

Sophie Smith
17 July 2023

With the release of Warner Bros’ highly-anticipated Barbie movie approaching, many beauty brands have jumped on the all-pink, barbiecore trend to launch a variety of collaborative collections.

Launching in cinemas on 21 July, the new Barbie movie features a star-studded ensemble, including Margot Robbie as Barbie and Ryan Gosling as Ken.

To celebrate the upcoming release, has put together a round-up of the recent Barbie-themed launches from beauty brands in the UK.

NYX Professional Makeup Barbie

Credit: London Event Photographer, Kevin Moran

NYX Professional Makeup

NYX Professional Makeup launched a limited-edition Barbie the Movie collection in partnership with Warner Bros, including a Barbie Butter Lip Gloss, Barbie Flip Phone Mirror, Barbie Jumbo Eye Pencil Kit and Barbie On The Go Cheek Palette, among other items.

It also opened a pop-up in London's Covent Garden last weekend, allowing visitors to trial and purchase the new makeup range, discover summer looks with makeup artists from NYX, and access various photo opportunities, such as a beauty hut photobooth.

Priced from £6.50 to £12, the range is available at NYX Professional Makeup.

Tangle Teaser Barbie

Tangle Teaser 

Tangle Teaser expanded its Ultimate Detangler range with a new Totally Pink Barbie Brush, available in full and mini sizes.

Suitable for all hair types, the brush's two-tiered teeth work to detangle shower-fresh hair, amounting in less breakage. The longer, flexible teeth remove knots and reduce breakage, whilst the short teeth smooth for glossy, frizz-free hair.

Priced from £10.50 and £14, the range is available at Boots.

OPI Barbie


OPI has launched a new collection featuring exclusive shimmers, glitters, and crème nail polish shades inspired by the upcoming movie Barbie movie.

With seven nail polishes on offer, each shade is accompanied by its own Barbie-themed name, such as Hi Barbie, Every Night is Girls Night, Welcome to Barbie Land, Bon Voyage to Reality and Best Day Ever.

Priced at £14.90 each, the range is available at OPI.

Kitsch Barbie


Kitsch has partnered with Barbie to launch a collection of hair accessories, boasting a range of Barbie-themed designs and colourways.

The collection includes two satin pillowcases, a heatless hair curler, rhinestone claw clip, assorted claw clip set, recycled nylon elastics and stain scrunchies. The full collection is also available as a bundle for £88.

Priced from £9 to £88, the range is available at Kitsch.

Mermade Hair Barbie

Mermade Hair

Mermade Hair has launched a special collaboration with Barbie, featuring two hair tools to "spark your inner confidence and bring big Mermade energy".

Housed in Barbie doll inspired boxes, the collection includes a Wavy Kit and Blowout Kit, both also containing a zebra head scarf, a set of 50 x silver & pink hair gems and pink no-crease clips.

Priced at £78 each, the range is available at Mermade Hair.

Montagne Jeaunesse Barbie

Montagne Jeaunesse 

Family-owned beauty business Montagne Jeunesse has released a 7th Heaven x Barbie Pamper Hamper, featuring "everything you need for the ultimate at-home spa session".

The vegan and cruelty-free set contains clay masks, peel-off masks, a face mask applicator, pink flannel, pink headband and silicone cleansing massager.

Priced at £19.99, the range is available at Sephora UK.

Glow Recipe Barbie

Glow Recipe

Glow Recipe has launched a new skincare kit, filled with the brand's bestselling Niacinamide Dew Drops and Watermelon Glow Pink Juice Moisturiser housed in a collectable Barbie-themed tin.

Celebrating "real skin acceptance", the kit's Niacinamide Dew Drops deliver an instant glow and boost hydration, whilst the Pink Juice Moisturiser soothes, brightens and provides lightweight, oil-free hydration.

Priced at £28, the product is available at Cult Beauty.

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