Beauty Of_ consultancy launched to foster new and emerging brands

Skincare expert Lisa Padmore and creative director Claire Bingham have joined forces to create a new skincare, cosmetics and fragrance consultancy to support and develop new and emerging brands.

Using a capsule team of freelance consultants, the new Beauty Of_ consultancy aims to create bespoke agency-free solutions for beauty and lifestyle brands, covering all areas of positioning from mass to luxury, science to natural.

Using a “highly personalised approach,” the consultancy aims to plug niche, independent brands into its network of expert formulators, guiding product development through to launch, including graphic design and video content for brand identity, print, packaging and digital.

As the founder of The Lisa Padmore Consultancy, aesthetician Lisa Padmore has more than 30 years’ experience in the beauty industry specialising in skincare, product and treatment development, sales and training in both the retail and professional sectors.

Previous roles also include training and development manager for Guinot.

Claire Bingham is an experienced journalist, writer and photographer with 20 years’ experience in publishing, specialising in beauty, interiors, architecture and travel. Prior to going freelance, Bingham was also a creative partner at TBWAManchester.

For more information visit Beautyof.co.uk