Beauty Pie appoints former Peloton Chief Commercial Officer as its CEO

Beauty Pie has named Kevin Cornils, an expert in scaling DTC brands and most recently the Chief Commercial Officer of Peloton, as its CEO.

Cornils joins the pioneering beauty membership club, founded by serial entrepreneur Marcia Kilgore, as it enters its next stage of growth, expanding into the US and other international markets.

He brings with him a vast amount of experience having co-founded, scaled, sold and listed market-leading businesses across Europe and the US in the digital services, media, retail and fitness sectors.

While at Peloton, Cornils oversaw the brand’s sales, marketing, and international growth strategy and was a key member of the leadership team that led the fitness business to its $8bn IPO.

His previous experience includes building Match.com into the leading European online dating brand and Glasses Direct/MyOptique into the largest European online eyewear business.

Kilgore, who founded Beauty Pie in 2016, said of the appointment: “I’m really excited to welcome Kevin on board as our CEO. He has the vision, leadership, and scaling experience that BEAUTY PIE will need for our next stage of growth and will be instrumental in our quest to get millions of beauty product lovers more for their money!”

Cornils added: “I’m delighted to be joining Beauty Pie at this exciting phase of its growth as it continues to disrupt the traditional beauty market. I’m especially pleased to be joining Marcia in the entrepreneurial journey and am inspired by her proven ability to build brands that people love and products that people want to buy. I look forward to working with the team to accelerate their success in the UK, US, and new international markets.”

Beauty Pie has shaken up the market with its membership model offering consumers insider access to products direct, from the best suppliers in premium skincare, makeup, haircare, bodycare, candles, fragrance, accessories and nutritional supplements, without having to pay typical industry markups.