Beauty Pie launches new app as it bolsters member experience

Online brand Beauty Pie is enhancing its member experience with the launch of a dedicated iOS app.

The new app features an ultra-personalised ‘digital concierge’, allowing users to easily shop for products, receive recommendations and access exclusive offers.

It also allows members to check on previously-ordered products and shades, get notified about new launches and real-time stock drops, and receive live delivery updates.

Kevin Cornils, Chief Executive of Beauty Pie, said: "The launch of our app is the next phase of our journey to make shopping for world-class, high-performance beauty even more seamless and inspiring for our Beauty Pie+ members.

"Membership is at the heart of our business, and this will take the insider shopping experience to the next level."

Founded by Marcia Kilgore in 2016, Beauty Pie has shaken up the market with its membership-based model, offering luxury-quality cosmetics at transparent factory prices.

It stocks premium skincare, makeup, haircare, bodycare, candles, fragrance, accessories and nutritional supplements.