Beauty Pie to host festive pop-up in London's Mayfair
Beauty Pie is getting ready to open a new pop-up in London, inviting members and beauty enthusiasts alike to "unwrap a new way to shop for high-end beauty".
Taking place at 35 Brook Street in the heart of Mayfair, the pop-up will run from 22 November to 1 December (excluding 25 November) and spotlight the online retailer's 2024 gifting collection, featuring a selection of indulgent beauty gifts.
It will also showcase Beauty Pie's full range of hero products across skincare, makeup, fragrance and bodycare, with the option to buy online on the day and enjoy free express shipping.
Beyond swatching and shopping, the upcoming nine-day pop-up will play host to a number of exclusive evening events, including a fragrance workshop and makeup masterclass.
It will also host a live recording of the Spill Podcast with hosts content creator Sasha Pallari and writer Billie Bhatia, as well as alive Q&A with Beauty Pie’s founder, Marcia Kilgore.
The event is part of a Westminster City Council’s ‘Meanwhile On’ project, set up to provide innovative brands with access to high-profile retail spaces.
The project gives brands significant relief on business rates, and end-to-end support from retail consultancy Someday Studios.
