Beauty Pie to open Covent Garden pop-up

Cosmetics subscription brand Beauty Pie is launching a pop-up store at London's Covent Garden this summer, running from 30 June to 11 July.

Located at 7 James Street, visitors at the 'Warehouse Of Dream' pop-up can learn about Beauty Pie's pricing strategy, including an insight into how the brand partners with over 50 of the world’s leading labs to create high-end products at affordable prices.

Experts will also be on hand to offer beauty advice, as well as help shoppers find the best products for their skincare concerns at the store, which opens from Monday to Saturday from 10am to 6pm and Sunday from 11am to 6pm.

Members of Beauty Pie will receive a discount at pop-up, as per their subscription, while non-members will have the opportunity to sign-up to receive up to 75% off retail prices.

Founded in 2016 by beauty entrepreneur Marcia Kilgore, Beauty Pie was created to create more price transparency within the beauty industry. The members-only subscription service offers access to luxury beauty products at 'warehouse prices'.