Beauty to Retail launches pop-up at Westfield London

Beauty to Retail has collaborated with Westfield London to launch a six month All My Beauty pop-up, featuring a collective of niche brands and products all using either natural, organic, vegan or cruelty-free ingredients.

All My Beauty is a British multi-brand pop-up store, designed to help customers discover ethical and innovative beauty products.

Aiming to cover a wide target market, Beauty to Retail also aims to provide products for everyone, with no barriers to age or gender. The Westfield pop-up includes brands such as Shaeri, Merci Handy, All Tigers, Be+ Radiance, Little Butterfly London and Horace.

With the closure of many retail stores since the pandemic, Beauty By Retail hopes its pop-up will "show resilience in the physical word of retail."

Beauty By Retail has also collaborated with Beauty Banks, a charity that supports people living in hygiene poverty with donations of personal care products.