Beauty's next tech-driven wave: Exclusive in-depth report & consumer research
Beauty has ridden a wave of growth in the post-pandemic era, driven in no small part by social media. However, consumer habits are evolving with the next wave of growth being driven by new technologies, centred on AI and VR, as well as new retail formats, including live shopping and tech-enabled retail stores.
TheIndustry.beauty, in partnership with Commerce, has undertaken a major study of beauty consumer spending habits and behaviour to help brands and retailers predict where to invest their time, money and energy, to ensure they can capitalise on continued market growth.
This extensive 26 page study not only explores attitudes to spending on beauty, but also outlines the most popular channels and tools that are driving engagement and sales. It also breaks down the differences in attitudes and behaviours across the generations helping beauty businesses to fine tune strategies and realise opportunities.
You can view a sample of the report below and to get your complimentary copy of the report, complete the short form to download.
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