Beiersdorf announces multi-year partnership to develop "breakthrough" anti-ageing solution

Beiersdorf has entered a multi-year strategic partnership with biopharmaceutical company Rubedo Life Sciences to develop a "breakthrough" anti-aging solution for the global face care market.

The aim of the collaboration is to make use of Rubedo’s cutting-edge research in the field of cellular senescence and Beiersdorf’s market presence to develop "groundbreaking" anti-ageing products.

It revolves around the exploration of novel compounds, specifically targeting cellular senescence, which is described as a process that can contribute to age-related skin changes and pathologies.

These compounds will be sourced from Rubedo’s topical dermatology programme, which have senolytic and anti-inflammatory properties.

Dr. Gitta Neufang, Corporate Senior Vice President of Global R&D at Beiersdorf, said: "Following our ambition to be the leading innovator in skincare, we see enormous potential in the very dynamic research field of cellular senescence to develop superior solutions for skin rejuvenation."

The two companies believe that Rubedo’s innovative approach to compound development, coupled with Beiersdorf’s leading global brand platforms, is poised to "set new standards in anti-ageing skincare and develop new solutions for the multibillion face care market".

Vincent Warnery, CEO of Beiersdorf, said: "Our mission is to define the future of skin care through breakthrough innovation. By partnering with Rubedo Life Sciences and combining cutting-edge expertise from both sides, we aim to redefine the standards in anti-ageing skincare."

The news comes as Beiersdorf continues to champion innovation in the skincare category, having also recently launched a new facial serum to combat sugar-induced skin damage through its Nivea brand.

Defined by nearly 10 years of research, the Q10 Dual Action Serum combines newly patented ingredient NAHP, trademarked Glycostop by the beauty company, with the company's existing anti-wrinkle active ingredient Q10 in an "innovative" formula.