Bella Hadid’s Orebella expands line with new fragrance format

Bella Hadid’s fragrance brand Orebella has expanded its product range with a new line of Body & Hair Perfume Mists, bringing its signature shake‑to‑activate concept into a fresh format.

Each mist features a dual‑layer system - one layer containing fragrance and essential oils and the other made up of botanical waters.

Shaking the bottle fuses the layers into a fine mist designed to scent and hydrate both skin and hair. The formulas are alcohol‑free, vegan, cruelty‑free and dermatologist‑tested.

The launch includes three scent options:

• Gardenia’s Whisper - rhubarb, jasmine and gardenia, infused with rose water.
• Nectar Dew - fig, pear and peony, infused with orange blossom water.
• Golden Brûlée - plum, tonka and vanilla, infused with coconut water.

"With these Perfume Mists, I wanted to create something expressive and free. They’re designed to move with you, to be sprayed generously, layered intuitively, and revisited throughout the day," said Hadid.

Each mist is crafted for layering with the brand’s existing Orebella Skin Parfums. Packaging includes a sliding lock on the cap for portability, and the design draws inspiration from natural crystals and geodes.

Like many celebrity-founded brands, Orebella has drawn attention for its association with model Bella Hadid, who entered the beauty industry with the launch of the brand in 2024.

The company emphasises its products as combining fragrance with skincare benefits, centred on its proprietary ÔreLixir formula of botanicals, hydrating ingredients, and essential oils.

Its latest launch adds to Orebella's existing range, which includes six perfumes.