Benefit Cosmetics to land in top retail destinations with new lash bar pop-up
Benefit Cosmetics is celebrating its new BADgal Bounce Mascara with a hot air balloon-inspired pop-up at three high-footfall shopping destinations across the UK.
Landing at Westfield London, Manchester's Trafford Centre and Bluewater, the activation will allow guests to discover the brand's latest launch, alongside its other bestselling mascaras.
Visitors can also access walk-in lash consultations at the pop-up's hot air balloon lash bar, as well as seek advice from Benefit's makeup experts and shop exclusive promotions.
Where & When
- Westfield London - 14 to 16 February.
- The Trafford Centre, Manchester - 21 to 23 February.
- Bluewater, Kent - 28 to 30 March.
The new BADgal Bounce Mascara marks the latest addition to the US-based brand's makeup range, featuring a custom-engineered hybrid brush for fuller, fluffier lashes.
The dual-sided design features fibre bristles that evenly coat every lash from root to tip, while the precision comb promises to define and separate lashes for clump-free volume.
Sarah Harbon, General Manager at Benefit Cosmetics for UK & Ireland, said: "We are so excited to launch our BADgal Bounce Lash Bars at key shopping destinations across the UK.
"It’s the perfect way for our customers to step into the playful world of Benefit, discover our latest innovation in mascara through BADgal Bounce and our other mascara icons.
"We have created a fun, immersive space where beauty meets experience. It’s all about exploring, playing, and finding your new favourite products. Come for the lashes, stay for the experience – we can’t wait to see everyone."
