Benefit Cosmetics hosting pop-up to celebrate new Pore Care category

Benefit Cosmetics is set to open a pop-up in London's Covent Garden to celebrate the launch of its new Pore Care category.

Located on 7 James Street, the Pore Wash pop-up will run from 18-31 March 2023. The space will offer a "sensorial playground area" for visitors to try new products, win prizes and access advice from experts.

The event aims to "bridge the gap for experiential shopping" and introduce customers to products through diagnostic tools, education via virtual TikTok live streaming, a panel with industry experts and immersive masterclasses.

Pore Care by Benefit Cosmetics features six skincare products to help "minimise, clear and smooth the look of pores". The collection includes a Pore-Purifying Foaming Cleanser, Pore-Refining AHA+PHA Toning Foam, Pore-Clearing Makeup-Removing Cleansing Oil, Pore-Clearing Clay Mask, Lightweight Smoothing Moisturiser for Pores, and Quick Smoothing Pore Mask.

It builds on the brand's existing POREfessional collection, which includes a range of face primers and a setting spray. The launch develops Benefit's skincare offering, joining a facial cream, eye cream, face moisturiser and cleansing exfoliator already in the brand's product portfolio.

Benefit Cosmetics will also host the Pore Wash pop-up in New York from 3-5 March 2023.