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Benefit Cosmetics tours UK to celebrate new mascara launch

Sophie Smith
01 August 2023

Benefit Cosmetics is touring the UK in a branded ice cream truck to celebrate the launch of its new Fan Fest Mascara.

Running from 1-5 August, the "Lash FanTasy" ice cream truck will stop in London, Manchester and Leeds. Locations include:

  • 1 August - Tower of London, Big Ben and Trafalgar Square in London.
  • 3 August - Albion Street in Leeds.
  • 4 August - New Cathedral in Manchester.
  • 5 August - Benefit Boutique Carnaby Street in London.

The pop-up will allow visitors to discover the brand's latest launch, as well as offer 10,000 customers the chance to win various mascara prizes.

It will also offer complimentary ice creams named after Benefit Cosmetics mascaras, such as Fan Fest Whippy, They're Real Lemonade, Badgal Rocket and Roller Twister. Benefit Cosmetics

Described by Benefit Cosmetics, its new Fan Fest Mascara volumises lashes with a "buildable, weightless formula that doesn’t clump or flake".

The product features a custom-engineered full-flex fibre brush with a 40° curve to lift lashes from root-to-tip and reach corner-to-corner.

It also contains provitamin B5 and cranberry extract to condition and nourish, as well as rice wax to define and separate lashes.

Priced at £25.50, the Fan Fest Mascara is available at Benefit Cosmetics.

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