Benefit’s Bold is Beautiful campaign raises £2m for charity
Benefit has revealed that its annual Bold is Beautiful philanthropy programme has raised £2 million for its longstanding charity partners, Look Good Feel Better and Refuge.
Since the inception of the Bold is Beautiful philanthropy programme in 2015, Benefit UK & Ireland has committed to donating £5 from every brow wax to its chosen charity partners in the hopes of raising £2 million.
Funds raised support workshops, safe houses, mentorship, a robust network of support and much more for women overcoming the physical effects of cancer and women and children affected by domestic abuse.
Sarah Harbon, General Manager at Benefit Cosmetics UK & Ireland, said: "Bold is Beautiful goes beyond the beauty counter, and the impact of our work can be seen in the countless lives of women and children who have been positively affected by our efforts. It’s important to continue to raise awareness and inspire as many people as possible to get involved. Our brow waxes support our longstanding charity partners, Look Good Feel Better and Refuge.
"Every brow wax booked in May will help make an impact within our local communities, enabling women and girls to feel empowered and providing care and support for those in need. Through Bold is Beautiful, we have built a strong community of women, and men helping women, and fundraising and supporting each other, that is something I am proud of."
This year, The Bold is Beautiful philanthropy programme has raised the funds to keep a refuge open for four years, providing 1,519 safe night’s stay for women and their children who are subjected to domestic abuse. Meanwhile, it funded 1,436 confidence-boosting makeup and skincare workshops for up to 3.9 years nationwide for someone living with cancer.
This year, Benefit met a significant milestone raising c.£2 million in the UK & Ireland alone, contributing to over £20.6 million ($26.6 million) raised globally to support women and children.
Louise Firth, Director of Fundraising & Communications at Refuge, added: "Refuge is thrilled to have partnered with Benefit for over a decade. The awareness and money raised to support our life-saving and life-changing services supporting survivors of domestic abuse is phenomenal. We are so grateful that Benefit continues to support us and are excited for another Bold Is Beautiful campaign, thank you to the amazing staff and customers at Benefit who give back and dedicatedly support our work."
