Benefit Cosmetics adds outlet to UK website

Benefit Cosmetics will add a permanent outlet to its UK e-commerce site that aims to make shopping more accessible for customers. 

The site will be dedicated to secret 'flash sales' and 'last chance to buy' limited edition products, aiming to encourage fans of the brand to snap up products before they leave the site.

The so-called 'BUH-BUY' store will launch on 14 April 2022 and showcase a curated selection of limited edition products and categories including brows, eyes, face, accessories, value sets and limited edition Kkits.

Ursula Casserly, Ecommerce Manager at Benefit Cosmetics commented: "We wanted to give everyone the last chance to stock up on any can't-live-without Benefit heroes."

In a similar move to Benefit Cosmetics French skincare brand Gallinée has launched an anti-waste operation in the UK, France and USA, hoping to reduce the number of beauty products that are discarded as they approach their expiration date.