BIBBI Parfum secures investment to fuel global growth
BIBBI Parfum has secured investment from Fable, the corporate venture investment arm of Natura & Co, and JamJar Investments, to support the brand's global expansion.
In addition to driving global growth, the investment will be used to help further product innovation and team development.
Stina Seger and Jan Vilhelm Ahlgren, Co-founders of BIBBI Parfum, said: "The combination of Fable’s profound industry knowledge, JamJar’s entrepreneurial spirit, and both partners’ extensive experience in brand building, creates a perfect match.
"This investment marks a significant milestone for our business and future success. We are thrilled to scale the brand together and continue to innovate within the fragrance category."
Co-founded by Swedish-born creative designer Stina ‘Bibbi’ Seger and her husband, Jan Vilhelm Ahlgren, BIBBI Parfum invites consumers to "embark on an unparalleled olfactory adventure, a journey into the depths of the subconscious".
Each unique scent draws inspiration from Seger’s meditative, subconscious state of mind, fusing artisanal craftsmanship with cutting-edge technology in an attempt to create an entirely new realm of fragrance experiences for consumers.
Thomas Buisson, Managing Director, and Sophia Sun, Vice President at Fable Investments, said: "We are thrilled to announce our latest investment in BIBBI Parfum. Meeting founders Stina and Jan and discovering their brand, which is rooted in its time has depth, a strong visual identity, and exceptional products, was truly inspiring.
"The unprecedented early commercial success of BIBBI is a testament to its uniqueness. We look forward to supporting the founders in amplifying BIBBI's success without diluting its essence."
Richard Reed, Co-founder at JamJar, and Emily Bullman, Investor at JamJar, added: "We’re super excited to partner with Stina and Jan whose unique creativity and fresh approach to luxury parfum is clearly borne out by BIBBI's immediate cult status.
"At JamJar we look to back founders disrupting categories and bringing consumers joy in new, inspiring ways – we believe BIBBI does just that, through the brand’s stunning visuals, unique scents and messaging. We look forward to being part of the journey."
