Bio Sculpture unveils first standalone UK salon at Selfridges

Bio Sculpture has opened its first standalone UK nail salon at Selfridges in London, marking a "major milestone" in the brand's expansion.

As the retailer's only dedicated nail salon, the space features a neo-Art Deco design including walnut paneling, silver accents, and textured neutrals.

The aim? To create a "chic" and "serene" sanctuary amidst the department store's lively atmosphere.

Claire Aggarwal, CEO of Bio Sculpture, said: "This moment reflects the incredible growth and momentum of Bio Sculpture, and our commitment to delivering best‑in‑class nail care experiences.

"Partnering with such an iconic retail destination reinforces our ambition to blend prestige with everyday accessibility, to bring our prescriptive, health‑focused approach to nails into a space that’s renowned for innovation and curated luxury.

"This salon is not just an extension of Bio Sculpture - it’s a celebration of how far we've come, rooted in our values and aligned with the ethos of Selfridges."

The new salon features five manicure stations offering classic, gel, builder gel, and nail art services, along with three private pedicure stations.

It also includes a shoppable product area showcasing Bio Sculpture’s product range, complete with expert recommendations.

Melissa McGinnis, Director of Beauty Buying at Selfridges, said: "Renowned for its innovation, exceptional quality and long-lasting results, Bio Sculpture’s commitment to nail health and its prescriptive approach perfectly align with our vision for beauty services.

"As we prepare to unveil our new services destination later this year, Bio Sculpture is the ideal fit - bringing a premium, results-driven experience to our customers.

"With partnerships with some of the industry’s most sought-after nail artists, we’re excited to begin what promises to be a truly standout collaboration."

It follows Selfridges’ continued investment in its beauty halls, including last year’s multi-million-pound, 12-month renovation project that reimagined the space as a "beauty destination of the future".