Birkenstock enters beauty category with new foot care range
Footwear brand Birkenstock has entered the beauty category with a range of six foot care products.
Building upon its long-standing heritage of orthopaedic expertise, the new collection marks the latest innovation to complete the brand's 360° approach to foot health.
The product line-up represents the culmination of years of research and development, promising a "harmonious blend of active regeneration and luxurious indulgence".
From nourishing creams to invigorating scrubs, the formulations and sensorial textures are designed to address common foot concerns while "indulging the senses".
The product line-up includes:
- Relaxing Bath Salts.
- Smoothing Pumice Stone.
- Exfoliating Foot Scrub.
- Nourishing Foot Balm.
- Relief Lotion Tired Leg & Foot.
- Comforting Dry Oil.
Crafted from natural essential oils, each product in the Birkenstock Care Essentials line boasts delicate notes, from cedarwood and patchouli to blood orange and cypress, petitgrain and bergamot, and more.
The packaging is designed with simplicity in mind, with the collection's tubes and glass bottles made from 100% recycled aluminium and 100% recyclable glass.
Oliver Reichert, CEO of Birkenstock, said: "As we walk alongside our customers, we know that true purpose and confidence begin with caring for every step. I am proud that we can now extend our clear commitment to foot care.
"Stepping into self-care isn't just about expanding our offerings—it's about empowering our community to embrace holistic wellbeing while enabling walking as nature intended.
"Our collection will speak to individuals who prioritise self-care and mindful living and to the passionate Birkenstock fan who is already familiar with the brand’s values and is seeking products that complement their lifestyle choices."
Birkenstock, a renowned German footwear brand, was founded in 1774 by Johannes Birkenstock. Known for its high-quality, ergonomic sandals and shoes, the business emphasises comfort, sustainability, and timeless style, becoming a global icon in both fashion and orthopedic footwear markets.
