BITE Beauty unveils new clean lipstick innovation

Clean beauty brand BITE Beauty has launched its newest clean innovation: Power Move Soft Matte Lipstick, after more than three years of research and development.

The clean, vegan, hydrating matte formula contains a blend of superfoods and nourishing cocoa butter to provide long, yet comfortable-wear.

A combination of tapioca pearls and fatty acid waxes create a velvety matte finish and soft blurring effect, while lips are given a bold hit of colour with 20 shades including nudes, reds and berries.

With an rrp of £25, BITE Beauty Power Move Soft Matte Lipstick is available online at boots.com and feelunique.com now and in-store at select Boots UK locations from 9 August.

Launched in 2011 and acquired in 2014 by LVMH's beauty brand incubator KENDO, BITE beauty products are all designed to harnesses the power of natural ingredients to deliver vivid colour, sensorial textures and high-performance wear.