Bobbi Brown is offering free makeovers in Trafford Centre pop-up

Following the success of its PRO Artistry Studio pop-up last year, make-up brand Bobbi Brown is bringing an immersive pop-up to Manchester’s Trafford centre from 13-16 April.

Make-up fans can expect 20-minute beauty services with Bobbi Brown’s PRO artists, 20-minute master classes, polaroid pictures, a selfie station and exclusive giveaways. Customers also will have the opportunity to chat to PRO artists and learn make-up techniques using the Bobbi Brown product range.

The pop-up, located on Lower Peel Avenue at The Trafford Centre, offers a full service menu with five make-up looks for customers to choose from including: Golden-hour Glow, Minimal Make-up, Look Less Tired, Soft Smokey Eyes and Flush Of Colours.

Customers can reserve a spot now at BobbiBrown.co.uk, but walk-ins will also be accepted.

Bobbi Brown's pop-up follows a series of beauty brands opting for the semi-permanent leasing strategy to drive brand exposure and sales this year. Recently, Westfield hosted a beauty pop-up to showcase the various health, beauty and wellbeing products its retailers have to offer. The free event featured popular UK brands including Kiehl’s, MAC Cosmetics, Too Faced, Margaret Dabbs and Neal’s Yard Remedies.

In addition, to mark its Face + Body category expansion, ASOS launched a series of pop-ups in London, Liverpool and Manchester to capitalise on the growing demand from viral trends and products on social media.

Benefit Cosmetics also opened a pop-up in London's Covent Garden to celebrate the launch of its new Pore Care category. The space offered a "sensorial playground area" for visitors to try new products, win prizes and access advice from experts.