Bobbi Brown launches new YouTube series to spotlight iconic women

Jones Road, the beauty brand created by the one and only Bobbi Brown just four years ago, is launching a YouTube Series, "I Am Me". During the series, Brown interviews iconic women such as Gloria Steinem on the topic of self-confidence.

To coincide with Women’s History Month, the I Am Me series will launch on 6 March, kicking off with a conversation with activist and living legend Steinem.

Brown left her namesake company in 2016 and went on to use her expertise and vision to create Jones Road Beauty. The brand aims to inspire confidence and authenticity, empowering individuals to enhance their natural beauty effortlessly, which is exactly what the YouTube Series aims to do.

In fact, the "I Am Me" philosophy and its tagline, "Know Who You Are. Own Who You Are," is not new to Jones Road. Back in April 2024, "I Am Me" became the brand’s first mission-based branding campaign.

A new 8–12-minute episode will drop on YouTube every Thursday featuring actress Brooke Shields, comedian Zarna Garg, renowned Peloton instructor Ally Love, psychologist and Millennial Mom whisperer Dr. Becky Kennedy and Global Chief Marketing Officer for JPMorganChase Carla Hassan.

Bobbi Brown and Zarna Garg

Every episode in the series delves into each guest’s journey to self-confidence. Through the candid conversations, Brown creates a safe space to talk about pressing topics women face, such as unrealistic beauty standards, money and power.

Jones Road Founder and I Am Me host, Bobbi Brown, said: "What I love most about ‘I Am Me’ is listening to each of these incredible women, who are all of different ages, skin tones and backgrounds, share their unique stories and experiences.

"Over the years, my circle of women has expanded. The I Am Me series gives me the opportunity to share my circle with women everywhere. To hear my friends talk about what they value about themselves and share their accomplishments with the world is the ultimate reward."