Boots bolsters perfume offering with AllSaints' new fragrance line
AllSaints, the fashion brand renowned for its grungy aesthetic and vintage-looking leather jackets, launched a fragrance collection earlier this year. The British brand is now bringing its latest fragrance collection to 93 high streets across the UK in partnership with Boots.
AllSaints' Eaux de Parfum collection launched in stores and online in September, adding Boots.com as a third-party retailer a month later.
The collection, developed with fragrance innovator Scent Beauty and renowned perfumer Gabriela Chelariu, comprises three scents.
The fragrance collection includes:
- Shoreditch Leather - primal, leathery and woody.
- Ravaged Rose - vibrant, fruity and floral.
- Sunset Riot Intense - addictive amber, woody and floral.
The bottles, which are encased in a leather jacket sleeve, feature a hexagonal, bolt-shaped cap inspired by the industrial aesthetics found in AllSaints stores. Each is available in 30ml (£40) and 100ml (£69) sizes.
The fragrance launch is part of five new licensing agreements announced in 2024 to mark AllSaints’ 30th anniversary. Initiatives include eyewear with Mondottica, kidswear with NEXT, men’s tailoring with Jack Victor, and underwear with Centric Brands.
Catherine Jobling, Chief Operating Officer of AllSaints, said: "We’re thrilled to launch our fragrance range in Boots stores across the UK, building on its online success and helping us to reach more people than ever before.
"The response so far has been fantastic, and we’re excited to see even more customers connect with the collection. This is an exciting step for AllSaints in the fragrance world, where we see great potential for growth. We also look forward to strengthening our partnership with Boots as we continue delivering exceptional, high-quality products to help people look and feel good."
