Boots is welcoming 18 new brands and 300 products to its wellness range this summer, responding to rising demand for innovative health and wellbeing solutions.
Brands such as Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains, and Air-Up are now part of the line-up.
TikTok favourites Humantra and Selfish have also launched in the UK for the first time - exclusively at the retailer.
The new wellness products are now available online and will be rolled out to selected stores in the coming months.
The expansion follows the launch of two own-brand wellness ranges from Boots – HABI and Modern Chemistry.
HABI offers a fresh take on wellness, focusing on building lasting habits over following hype. Meanwhile, Modern Chemistry delivers ingredient-led, science-backed products.
Both brands initially launched with supplement ranges and are set to expand into skincare this July.
Kirstie Thorley-Mitchell, Head of Wellness at Boots, said: "It is an exciting time for wellness at Boots. Evolving quicker than ever before, we’re seeing huge demand from customers for products to support their health and beauty goals from the inside out.
"All our new wellness products are carefully selected and curated - we're looking closely at what is trending on social media platforms like TikTok, as well as products that are highly efficacious.
"Alongside these exciting new brands are our new own brands – HABI and Modern Chemistry, which are great examples of where health meets beauty in one holistic brand offering, featuring supplementation alongside skincare."
After years of digital fatigue, emotional overwhelm, and post-pandemic hypersensitivity, consumers are no longer looking to beauty rituals for a boost of energy - but for balance. According to a recent report by Zalando, the focus has shifted toward regulation and restoration.
Simplified routines, stress-relief products, and sensorial beauty experiences are becoming essential tools for self-care, helping individuals unwind without adding to the chaos of daily life.
Products designed to soothe and stabilise - like cortisol-lowering fragrances, calming skincare rituals, and barrier-repairing serums - are rising in popularity, offering a holistic approach to relaxation and recovery.
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