Boots gears up to launch over 25 new beauty brands

Highstreet beauty retailer Boots has today announced it is bringing 25 more brands, from accessible to luxury, to beauty lovers across the UK.

The 25 new names will be joining the 500-strong lineup of beauty brands already available on its shelves. New brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen have already landed and are available to shop at Boots. But that's not all, even bigger names are being added to the retailer's shelves starting tomorrow...

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said: "It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks. As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers.

"We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”

The announcement comes as Boots continues to overhaul the beauty shopping experience in its stores. Following the successful makeover of over 170 stores to date, Boots’ beauty halls are now "bigger and better". Throughout the summer, Boots will grow the footprint of another thirty of its beauty halls, to accommodate new open furniture, trending areas, discovery stations and live demonstration zones - not to mention the additional lineup of beauty brands.

With a growing range of brands to shop from, customers in need of advice can also speak to Boots' team of in-store Beauty Specialists. There are now over 1,200 Boots Beauty Specialists available in stores across the UK.

The new beauty brands will launch first online on boots.com before rolling out into selected stores in the coming months.

Last week, Boots reported a leap in profits due to increased beauty sales and store footfall for the year ending 31 August 2023. The UK’s largest health and beauty retail chain, owned by Walgreens Boots Alliance in the US, reported a 42.3% jump in pre-tax profits to £237.6 million. Boots attributes the profit hikes mostly to higher profit margins.