Boots launches new value essentials range
Boots has launched a new value 'everyday' range to help customers afford essential products amid the cost-of-living crisis.
Starting from 50p, the products are all priced at £1.50 or less. The collection includes 60 essentials across toiletries, skincare, dental, haircare and period products.
Available from today, the Boots range is expected to be rolled to over 1,000 Boots stores across the UK over the next few weeks.
The launch strengthens the health and beauty retailer's commitment to offering customers value for money. Boots emphasised that the new range has been created to be easily identifiable, making it easier for customers to find the lowest prices.
Jenna Whittingham-Ward, Head of Beauty Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.
"Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
Earlier this year, Boots announced that it was freezing the price of over 1,500 products as part of Price Lock Promise.