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Boots predicts top brands this Christmas as it hints to 'biggest-ever Black Friday'

Sophie Smith
24 October 2024

Expecting beauty gifting to be "huge" this year, Boots has identified a number of makeup, skincare and fragrance brands set to dominate this festive season. 

Online searches at the British retailer for makeup, haircare and skincare gift sets have all increased year-on-year, up 433%, 130% and more than 102%, respectively.

It is therefore attempting to deliver on this trend, with over 700 beauty gifts to choose from this festive season, including 46 brands that are new for Christmas. 

With over 1,300 products within its seasonal gift range, the line-up boasts items from Love Island favourite Ella Thomas and fashion brand Nobody’s Child, as well as Sculpted by Amy, Lyle & Scott, The Inkey List, and more.

Made by Mitchell and Laneige are also set to be popular, alongside Bubble, which is expected to be a bestseller.

Boots is also offering "one of the widest ranges of fragrance on the high street" with over 2,000 to choose from, including 180 that are new for this year.

Scents that are predicted to be "flying off the shelves" this Christmas include Lovenotes by Ariana Grande, Valentino Born in Roma Green, Tom Ford’s Ombre Leather and Who is Elijah Nomad, with more fragrance consultants to be available in Boots stores in the run up to Christmas.

In addition to offering gifts at a range of price points, the health and beauty retailer is also providing value for money through an extensive programme of deals and offers.

The Star Gift plan is already underway with prices slashed to better than half price on nearly 200 lines and the festive 3for2 deal has returned with over 1,000 products.

Plus, a new addition to the value plan this Christmas is FOMO deals, which provides weekly limited-edition offers on trending brands such as Byoma and Laneige.

Jenna Whittingham-Ward, Head of Gift Transformation at Boots UK, said: "I am so excited about our gifting range this year, it is the perfect balance of new brands that have joined our line-up for the first time and customer-favourite brands that we know customers love each year.

"We fully expect beauty gifting to be huge this year and we have so many fabulous brands for customers to choose from – they are going to be spoilt for choice!

"And with a really packed programme of deals running right up to Christmas Eve and our biggest ever Black Friday with over 22,000 lines on offer, customers will be able to do their Christmas shopping for less with Boots."


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