Boots recouples with Love Island for All Stars 2025

Boots has once again partnered with ITV2’s Love Island as the official beauty partner for All Stars 2025.

As the partnership enters its seventh consecutive series, the health and beauty retailer has exclusively stocked the villa with over 150 brands across makeup, fragrance, skincare, haircare, suncare, grooming and indulgent bathing.

It has also introduced a number of salon products for this series, as well as sending recently launched brands Kurl Kitchen and Ultra Violette into the villa for the first time.

These will join returning brands including Milk Makeup, The Beauty Crop, Laneige, Byoma, Made by Mitchell, No7, Soltan and Soap & Glory, amongst many others.  

Fans can also look out for the launch of the new Boots x Love Island Beauty Box later in the All Stars series, featuring a selection of top picks from the villa.   

Pete Markey, Chief Marketing Officer at Boots said: "We’re excited to be returning as the official beauty partner for Love Island for the seventh series in a row.

"With an outstanding line-up of new-to-Boots brands heading into the villa, including Ultra Violette and Kurl Kitchen, we’ve made sure that the Islanders will have an incredible selection of beauty brands to enjoy.

"We know how much viewers love seeing what the Islanders are using and recreating the looks at home, so this year shoppers can expect to see great deals, beauty must-haves and big brands as we continue to make beauty more accessible for our shoppers and Love Island fans."

Viewers will be able to shop the range of products for themselves throughout the series on the dedicated Love Island app and Boots website via boots.com/love-island.

Boots will also be supporting the partnership by continuing its marketing campaign entitled "Find the Ones", helping customers discover the products seen on the show.

Bhavit Chandrani, Director of Be Studio at ITV, said: "It’s great to be working with Boots once again for the latest Love Island All Stars series. The range of brands available at Boots includes some of the biggest names in beauty, and the Islanders are able to showcase the huge range of products available to viewers throughout the series."

The first episode of the latest series of Love Island All Stars starts at 21:00 on 13 January on ITV2 and ITVX.