Boots reunites with ITV’s Love Island for first-ever All Stars series

Boots is recoupling with ITV’s Love Island as the official beauty partner for its first-ever All Stars series.

The health and beauty retailer will exclusively stock the villa with more than 2,000 beauty lines across 15 categories, including fragrance, makeup, skincare, haircare, suncare and grooming.

Islanders will have access to over 90 brands, including recent additions to Boots beauty line up such as Bubble skincare and haircare brands Ouai, Wella Professional, Redken and Drybar.

Brands from previous series will also return to the villa, including No7, Sol de Janeiro, Soap & Glory, Gilette, Liz Earle and Dyson.

Boots will be supporting the exclusive beauty partnership with the continuation of its "Find the Ones" marketing campaign.

The campaign will help customers discover the products seen on the show with easy ways to shop, including a Love Island dedicated hub on the retailer's website and exclusive content across advertising and social media channels.

Beach Hut Tutorials will also go live on Boots' social channels, featuring different islander challenges throughout the series. 

Peter Markey, Chief Marketing Officer at Boots said: "We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and look forward to seeing how they use the brands on offer to create their iconic looks throughout the show.

"Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands."

Bhavit Chandrani, Director of Creative & Digital Partnerships at ITV, added: "We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series.

"Boots bring the best in beauty to the villa every time and the show provides the perfect product showcase with everything the Islanders need."

Love Island All Stars starts on 15 January on ITV1, ITV2, ITVX and STV.