Boots reveals 2024 Christmas ad starring Bridgerton's Adjoa Andoh 

Boots has unveiled its 2024 Christmas campaign, titled 'The Christmas Makeover', featuring a festive film that "unleashes the magic of beauty" with actor and Bridgerton star Adjoa Andoh as Mrs Claus.

The film follows Adjoa as she leads her squad of beauty elves in her Christmas "werkshop", showing viewers that Boots has a present for every kind of beauty enthusiast.

Viewers watch as she takes charge whilst Santa Claus sleeps, helping to fulfil every Christmas wish list with beauty gifts from Boots, including viral brands such as Bubble, E.l.f Cosmetics, Sol de Janerio, and Laneige.

The wide range of gifts are also represented in the different beauty elves looks, with the advert culminating with Mrs Claus triumphantly satisfied with her work, commenting "You thought it was all him?" adding a playful end to the film.

Speaking about her experience filming the campaign, Adjoa said: "How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs Claus, I was thrilled.

"The creative brilliantly shows how beauty can help us feel empowered and fabulous. It can lift your spirits in minutes. I like to keep things simple, but quality is important to me, and Boots can offer that to every shopper at every budget."

Alongside Adjoa, the film features two beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill, both helping Mrs Claus by testing all the beauty products as her trusty 'elf-fluencers'.

The fully integrated campaign will run for seven weeks across TV, radio, cinema, print, social, and online.

Pete Markey, Chief Marketing Officer at Boots, said: "We are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special. This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.

"In the past 12 months – our 175th anniversary year - we have expanded our beauty offering even further by launching another 55 new beauty brands, including some of the biggest names in beauty such as Prada Beauty, Made by Mitchell and Supergoop! With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas."

In addition to offering gifts at a range of price points, the health and beauty retailer is also providing value for money through an extensive programme of deals and offers.

The Star Gift plan is already underway with prices slashed to better than half price on nearly 200 lines and the festive 3for2 deal has returned with over 1,000 products.

Plus, a new addition to the value plan this Christmas is FOMO deals, which provides weekly limited-edition offers on trending brands such as Byoma and Laneige.