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Boots shares beauty predictions for 2023

Sophie Smith
14 February 2023

Boots has released its annual Beauty Trends Report, revealing the top six trends it expects to "shape the world of beauty" in 2023.

Trend One: Viral Beauty

The health and beauty retailer expects a variety of viral looks to influence beauty trends in 2023, including the coquette aesthetic, Barbie-core, grunge, Y2K nostalgia and dopamine glam.

Trend Two: Science of Skin

Skincare continues to be popular amongst Boots customers, with the category seeing its three biggest ever consecutive sales weeks in December 2022. This year, skincare goals are expected to shift towards maintaining skin health with barrier-bettering ingredients such as peptides, ceramides and lipids. Hyaluronic acid and retinol will also remain favourites throughout the year.

Trend Three: Glow Getter

Boots also predicts that "fresh-faced, glowing skin" is back for 2023. Serum concealers are expected to become the next glow-giving makeup bag essential, with sales of serum-infused cosmetics soaring 85% at Boots last year.

An interest in ingestible beauty is on the rise too, with online searches for beauty vitamins up by 2170% at Boots.

Trend Four: Savvy Beauty

The ongoing cost-of-living crisis is expected to influence how consumers shop for beauty in 2023, with savvy shoppers discovering how to get more for their money. This includes finding offers, product swaps, and adopting hyper-personalised regimes and multi-functional products to limit waste.

Trend Five: Hybrid High Street

After an e-commerce boom in recent years, customers are returning to high streets. By the end of 2022, beauty spend in-store at Boots almost matched pre-pandemic levels. In 2023, the retailer expects to see success from both e-commerce and Bricks & Mortar retail.

Trend Six: The Mane Event

With a 1,146% increase in online searches for ‘haircare’ at Boots over the last year, this category is expected to become an even bigger priority for consumers. Trends that began in skincare are expected to "revolutionise" the haircare category in 2023, from enhancing wash-day routines to advanced styling tools and personalised products.

Paul Niezawitowski, Beauty Director at Boots, said: “Throughout 2022 we continued to transform, innovate and improve our offering to give our customers even more exciting reasons to shop for beauty at Boots. In the last year we have launched more than 20 new brands to our portfolio, helping to make beauty more accessible than ever before.

"We’re seeing the ‘lipstick effect’ take hold, but the effect is proving wider than just lipstick – with sales of cosmetics, haircare and skincare products at Boots rising year-on-year. I’m proud of the work that we’ve done to establish ourselves as the UK’s best beauty retailer, and 2023 is set to be yet another big year.”

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