Boots teams up with SoPost to launch data-driven product sampling experience

Boots has partnered with digital sampling platform SoPost to deliver data-driven, personalised product sampling at scale to its Advantage Card members.

The initiative will enable Boots and its suppliers to run personalised product sampling campaigns, delivering samples to relevant audiences at appropriate times.

As part of this, the scheme will interact with consumers based on their shopping habits and product preferences.

It will also allow the health and beauty retailer's suppliers to benefit from its Advantage Card shopper data when using SoPost's sampling technology.

Jonathan Grubin, founder and CEO at SoPost, said: "This partnership marks a major milestone in the evolution of data-driven product sampling.

"By combining our market-leading sampling technology with Boots' unmatched audience data, we can now unlock new levels of personalisation and engagement to deliver highly effective trial experiences that truly reflect consumers’ needs and preferences to drive incredible results."

SoPost describes itself as a global leader in digital product sampling, partnering with hundreds of brands and retailers to create impactful trial experiences. Its client portfolio includes major international beauty companies such as Estée Lauder Companies, Coty, and Shiseido Group.

Last month, the business teamed up with teen skincare brand indu on a peer-powered gifting initiative to drive brand growth. The initiative allows indu customers to share a free sample with a friend after making a purchase on the brand's Shopify e-commerce site.

It also recently partnered with digital lifestyle destination Who What Wear UK to launch an exclusive sampling community, connecting beauty brands with engaged beauty enthusiasts.