Boots, TikTok and British Beauty Council back search for UK’s next beauty brand

Boots, TikTok Shop and the British Beauty Council have joined forces with Growth Studio to launch Breakout Beauty UK - a six-week, no-cost accelerator on a mission to turn promising brands into the beauty industry’s next big headlines.

Backed by venture firm Venrex and guided by none other than Trinny London's Trinny Woodall and Made By Mitchell’s Mitchell Halliday, the programme is designed to pack years of retail, marketing and investor traction into just 42 days.

Selected founders will get a direct line to Boots’s buying team to perfect their retail strategy, TikTok Shop experts to engineer sell-out drops and the British Beauty Council’s network to supercharge credibility.

At the end of the programme, brands will pitch to an expert panel for a grand prize worth over £350,000. This includes a coveted 12-month listing on boots.com, in-store activations at flagship Boots beauty halls, prime event space at Boots Beauty Battersea and ongoing marketing firepower.

Open to UK-based, founder-led brands across skincare, makeup, haircare, bodycare, fragrance and accessories, the programme is targeting businesses already turning over £150k this year and ready to scale into national retail within 12 months.

Already selling DTC, on TikTok Shop, Amazon or via boutiques? Then apply here and make your case.

With Boots bringing retail clout, TikTok Shop unlocking viral moments and the British Beauty Council delivering industry influence, Breakout Beauty UK isn’t just another accelerator, it’s a fast-track ticket from indie gem to retail powerhouse.