Boots freezes prices of 1,500 own label products

As cost-of-living pressure continues to rise, Boots has committed to freeze the price of 1,500 products to help ensure they remain affordable for customers.

The Boots own-brand range will be price locked until the end of the year and spans a number of product categories including toiletries, haircare, dental, health, wellness and beauty.

With products starting from 40p, the newly expanded Boots own-brand range now has over 11,000 items across health and beauty.

In addition to freezing prices, Boots offers over 1,300 deals or promotions at any one time in its stores and online. The recently launched Price Advantage scheme provides Boots Advantage Card holders with exclusive discounts on over 400 products each month.

Steve Ager, Chief Customer and Commercial Officer at Boots UK, said: “We always try to offer great value and the best price for our customers. In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials.  We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”