Boots opens festive beauty pop-up with Clearpay
Boots has partnered with Clearpay to launch an "ultimate festive experiential beauty pop-up" at Westfield London.
Running from 16-23 December 2022, the pop-up is located at the destination's central Atrium and is designed to look like a giant gift box.
The space features a concierge where guests can ‘Spin to Win’ for a beauty prize from Boots. It also includes 'Festive Nail Art' and 'Festive Glam' stations.
In addition, shoppers can scan a QR at the pop-up to access £5 off at Boosts Westfield when paying £10 or more with Clearpay.
Ahead of its opening, the pop-up was promoted across 93 "high impact" digital screens at both Westfield London and Westfield Stratford City.
Grace Charge, Head of Brand Experience and Partnerships Europe at Unibail-Rodamco-Westfield, said: “We’re delighted to be partnering with Boots and Clearpay, helping them to create a memorable brand moment that shoppers will enjoy. Christmas is an incredibly busy time and it’s this kind of activation that really helps brands stand out and connect with both new and existing consumers.”
The news follows the opening of The Lush Lounge pop-up at Westfield London. Running until 20 December, the pop-up features a variety of wellness-inspired activities, including mood-based galleries, massages, complimentary gifting and bespoke services.
Dior has also launched two luxury fragrances stands at both Westfield shopping centres. Running until 28 December, the pop-ups hope to guide shoppers through Dior’s range of signature scents.