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Boots to relaunch affordable 17 cosmetics range

Sophie Smith
16 February 2022

Boots is set to relaunch its 17 cosmetics brand tomorrow, with a brand-new look and formulation for its products.

With prices starting from £2, the relaunch aims to offer customers vegan, high-performing and affordable beauty. 17 cosmetics will include day-to-day essentials such as foundation, neutral lip shades and translucent setting powder. The range will also include super pigmented eye sticks, bold liquid liners and lip glosses.

Launching exclusively at Boots online and in 495 stores across the UK, the new range will feature over 170 beauty products.

Jenna Whittingham-Ward, Head of Beauty at Boots, said: “We believe beauty is for everyone and affordable cosmetics doesn’t have to mean a compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots.

"We know our customers love to experiment with makeup and they want to try out the latest looks trending on TikTok without breaking the bank. We’re proud to have created a range of cosmetics in 17 without limits or barriers that’s accessible to all beauty fans across the UK – we just can’t wait for them to try it."

17 is the latest addition to a line-up of over 500 beauty brands now available in-store and online at Boots.

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