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Boots to showcase recent innovations with launch of major new marketing campaign

Gaelle Walker
21 June 2021

Boots UK is launching a major new marketing campaign to showcase the array of new products, brands and services that it has launched in the last 12 months and introduce the nation to the "new Boots" in an engaging and light-hearted way.

Set to hit TV screens tonight (21 June) the fast-paced creative visualisation also seeks to help shoppers "feel as good as new" as they ease out of lockdown and into summer.  

Voiced by BAFTA-nominated actor Billie Piper and featuring a wide range of people sharing what makes them “feel good as new,” the TV advert will first air on ITV, with the campaign to be carried across digital out of home marketing, radio, digital display, paid and owned social, email and in-store marketing.

As an essential retailer, Boots kept its doors open throughout the pandemic, providing access to pharmacy, essential health services, medicines and beauty products.

The retailer has also supported the Covid-19 mass vaccination process, administered more than 2.6 million tests to date and launched the Boots Health Hub – a digital front door to all the retailer’s health and phaacy services.  

The past year has also seen Boots invest in its omnichannel customer experience, as well as introduce 54 new beauty brands, including Drunk Elephant, Dr Jart and Anastasia Beverly Hills.  

Boots chief marketing officer Pete Markey said: “Boots is back and better than ever thanks to the investments we’ve made in transforming our beauty, health, pharmacy and digital offerings behind the scenes during the last 12 months.

“As we ease out of lockdown and into the summer, we feel like now is the right time to share with our customers all that is new at Boots.

“Our ‘Feel Good as New’ campaign does exactly this. It’s energetic, dynamic and works across all channels. We’re excited to finally reveal new Boots to our customers.” 

As part of the ‘Feel Good as New’ campaign, Boots also recently announced that it was to be this year’s exclusive beauty partner of the Love Island match-making show.

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