Boots unveils fairytale-inspired Christmas campaign to drive festive sales

Boots has launched its 2025 festive campaign, Gift Happily Ever After, inviting customers to explore the "magic of meaningful gifting" through a fairytale-inspired story.

The campaign reimagines the classic fairytale for a modern audience, following the adventures of Puss, a feline protagonist tasked with finding last-minute gifts ahead of the Snow Queen’s Ball.

With advice from his magical mirror, Puss embarks on a journey from a snowy fairytale land to a bustling UK high street, seeking the perfect Christmas beauty gifts for his friends Rapunz, Snowy, Cinders, and Prince Charming.

The film shows Puss navigating a magical landscape, encountering familiar fairytale characters and overcoming obstacles - including a gust of wind that blows his hat away, causing him to tumble through clouds and land on a UK high street, where a Boots store welcomes him - quite literally Puss in Boots.

Inside, a Boots Beauty Specialist assists him in selecting gifts, including the Shark Glam 5-in-1 Hot Tool for Rapunz, a No7 Pro Artist Lip Duo Set for Snowy, Carolina Herrera Good Girl Perfume for Cinders, and a No7 Cordless Mirror for Prince Charming.

With gifts in hand, the group attends the ball, where the Snow Queen receives hot hand warmers, and the room bursts into dance to the track Girls On Film by Duran Duran.

Laura Gooday, Director of Marketing at Boots said: "This year, more than ever, we want to help our customers gift happily ever after.

"Our campaign, brought to life by Puss and his fairytale friends, reminds everyone that Boots is the destination for finding the perfect gift for everyone on your list."

The campaign premiered on Boots’ social media channels at 7am and will be broadcast on ITV later this evening during the Martin Lewis Money Show.

It will run for eight weeks across a range of channels, including AV, audio, out-of-home, cinema, print, social media, and online platforms.

Digital and social components, including a TikTok campaign and YouTube masthead, aim to reach a combined audience of 53 million. Meanwhile, OOH activity is expected to deliver 80.7 million impressions.

It comes as Boots also introduces new advertising formats to engage audiences, including on-the-go advertising via CityMapper using first-party data, Snapchat Map placements, and Westfield Eat Street window displays.

The campaign will continue partnerships with the Capital Jingle Bell Ball and Glide at Battersea Power Station too.