Boots unveils most affordable Christmas offering yet

Boots has announced that its Christmas 2022 range is the retailer's most affordable ever, introducing a series of initiatives to help consumers amid the cost-of-living crisis. 

Over 50% of Boots' Christmas 2022 range is priced at £10 or under, with 70% priced at £15 or under.

The health and beauty retailer has introduced a series of deals including its Star Gift programme, which offers better than half price savings on bestselling brands.

This Christmas also sees the return of Boots' 3for2 gifting promotion and its "biggest ever" price advantage offering, giving its advantage card holders exclusive discounts on up to 900 products each month.

With its biggest range of gifts yet, Boots has also introduced 26 new brands for this Christmas.

New to the shelves this year, consumers can find gifts from brands including Giorgio Armani, Sol de Janeiro, Elemis, REN, Cloud Nine and Shark. Along with exclusive ranges from Soap & Glory, Ted Baker and Liz Earle.

James Hollinghead, General Merchandising Director at Boots, said: “We are delighted to have added some of the biggest and best brands to our line-up for Christmas this year, creating an unmissable range that we know our customers will love.

“We are also aware that many customers will be looking to shop smarter this Christmas and will be seeking out brands that offer amazing quality at lower prices. This Christmas will be our most affordable ever at Boots, with extensive promotions including our biggest ever Black Friday, as well as gifts priced from as little as £2.50."

In addition to being Boots' most affordable Christmas ever, this year is also its most sustainable.

The retailer's full seasonal gifting range is free from secondary plastic and will see it continue to operate plastic free deliveries. Boots also has it’s biggest ever range of vegan gifts and a selection of over 100 gifts that are in reusable or multi-use packs.