Bouclème partners with Preen By Thornton Bregazzi

Bouclème has entered the fashion industry with the launch of a new multi-use scarf, created in partnership with luxury fashion brand Preen By Thornton Bregazzi.

Founded by Michele Scott-Lynch in 2014, Bouclème is a plant-powered haircare brand designed for the curly hair community. Working to nourish fragile hair, the brand's products are made without drying sulphates, heavy silicones and mineral oils.

The Bouclème x Preen By Thornton Bregazzi scarf launches on 7 November 2022 and can be used to "tie around curls, wrap up gifts or worn as a fashion accessory".

The scarf was inspired by Bouclème’s colourful packaging and plant powered ingredients, reworking Preen By Thornton Bregazzi's 'Electric Bloom' design using soft pink as a base with highlights of green and jade.

Michele Scott-Lynch, Founder of Bouclème, said: “We wanted to partner with Preen to produce something super cool for Christmas that wasn’t just the usual normal seasonal gift set.

"As a curly-haired woman I always struggle to find accessories to style in my hair. I use a scarf in so many ways from wrapping my hair at night to tying my curls up. Working with Preen meant we have produced something that everyone can use. Why just limit it to curls when you can wrap gifts in the scarf or even make it a gorgeous neck tie.”

Justin Thornton, Creative Director & Co-Founder of Preen By Thornton Bregazzi, said: "Working with Michele, we scaled up our scarf size to make sure it can be multi-adaptable for curls as well as become a beautiful gift for Christmas. The sustainable messaging of buying something that you will love and keep, resonates with us as a brand.”

Listen to TheIndustry.beauty's podcast with Bouclème Founder, Michele Scott-Lynch.