Brand Architekts completes merger with Skinny Tan owner InnovaDerma
Brand Architekts has completed its merger with InnovaDerma, allowing the group to bring a wider range of products to its customer base.
Brand Architekts has a portfolio of beauty brands across skincare, haircare and bodycare including Super Facialist, Dirty Works and Dr Salts.
According to a statement, InnovaDerma's brands, which includes Skinny Tan, Charles + Lee and Nuthing, will help boost Brand Architekts' growth opportunities, resulting in investment in digital marketing and product development.
The partnership also hopes the merger will result in a group with greater scale and strong financial foundations. Brand Architekts recently reported a loss in revenue and profits for the six months ending 31 December 2021.
Quentin Higham, CEO of Brand Architekts, said: "We are delighted to have completed the merger with InnovaDerma. Our ambition is to create brands that answer the specific needs of the consumer through a unique blend of nature, science and years of experience. We want to challenge dominant brands in each of our target categories and provide people with greater choice and products that excite them to make them feel great."