Brand profile: Cult K-beauty brand Innisfree
Innisfree has always been a beauty-insider favourite, which would see travellers to New York stocking up on its sheet masks and iconic Dewy Glow Jelly Cream, so it’s no surprise that this popular K-beauty brand has caught the eye of the UK’s ‘hot right now’ retailer Sephora, as its exclusive in-store UK stockist.
Created on the preserved island of Jeju, Innisfree was inspired by the mineral-rich soils which were cultivated into its skincare over the past 23 years. The brand’s founder Sunghwan Suh, became fascinated with the impact of green tea on skin. During his childhood, Dr Suh spent countless hours watching his mother artfully craft beauty treatments from the finest camellia oil. His search to continue this legacy eventually led him to Jeju Island, where he saw Jeju Island’s potential to be the perfect grounds for cultivating a green tea field. Today, through fair trade, green initiatives and preservation efforts, Innisfree takes care to give back more than the brand takes from the Island.
The bestselling Green Tea Hyaluronic Acid Serum has clinical trials showing that it gave +7X hydration boost immediately after use* and after 30 minutes, helped improve moisture barrier by 92%** and numerous customer reviews at Sephora.co.uk and Cult Beauty – the holy grail to driving sales for any online retailer in absence of physical trial.
The green team range is popular with consumers due to its long-lasting hydrating properties and being loaded with amino acids and antioxidants to help replenish and neutralise skin. Innisfree's tea is organically grown and freshly chosen for its skincare from 3,301 Korean native green tea varieties.
We’ve selected some of the hero products available at Sephora.
Green Tea Seed Hyaluronic Acid Serum, £29
Dewy Glow Jelly Cream with Cherry Blossom
Innisfree Hydrating Sleeping Mask with Green Tea
Innisfree Skin Solution with Hyaluronic Acid
Innisfree Hydrate and Glow Face Care, available exclusively at Sephora
*Measured on the forearm. Based on a 5-day clinical study on 31 women ages 20 to 49.
**Based on a 5-day clinical study on 31 women ages 20 to 49.
