BrandAlley explores potential sale of its business

BrandAlley, the British off-price premium and luxury brand e-tailer, is exploring strategic options that could include the sale of the business.

The online retailer, which was previously part-owned by the media tycoon Rupert Murdoch’s News International, has hired restructuring and advisory firm Interpath to consult on the decision.

It had initially considered a debt raise but recently broadened its options to include either a partial or full sale of the business, sources told Sky News.

Founded in 2008, BrandAlley runs flash sales with up to 80% off designer brands, launching multiple sales each day which typically last for a week at a time.

It operates across both the UK and France markets and has partnerships with over 1,000 product manufacturers across beauty, fashion, home, furniture and more categories.

Reports suggest it currently has about 480,000 active customers and an average order value of over £100, according to information shared with prospective bidders.

Over the last 16 years, the BrandAlley Group acquired online off-price websites Achica.com, Cocosa.com and the luxury homeware brand Lombok, and launched BrandAlley France.

In 2023, it acquired Internet Fusion Group to bring its logistics and customer service functions in-house, as well as lifestyle brands Surfdome and Country Attire.

In 2024, it made a majority shareholding acquisition of The Edit LDN, a luxury sneaker resale business.

TheIndustry.fashion has reached out to Interpath and BrandAlley for comment.